Kshira (pronounced Sheera – the K is silent) insists THE ICONIC doesn’t view data as something to be put on a pedestal. That “pedestal” kind of thinking, he says, de-normalises the ease with which data can be presented, accessed and acted on. It leads to people thinking of data insights as this complex, unattainable beast owned wholly and solely by the data team.
Instead, the leadership of the business puts the focus on data being exceedingly accessible to ensure employees can use it to make better decisions, apply creativity effectively and to keep the decisions they make accountable.
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