How Aussie brands are using humans and AI to improve customer experience

Brand digital and technology executive gathered at the CMO-CIO Executive Connections event in Sydney to discuss how they are using AI and humans to improve experiences for their customers.

Saagar said The Iconic doesn’t use the term AI, rather it is just about using data. “We are using data to better link humans to do human things, and computers to do computer things, in order to make everyone’s life better. It is used for augmenting, automating, and homogenising decision making, all the way through to the supply chain, so as ultimately to make our customer’s lives better and personalising the shopping experience for them,” he said.

“We are also trying to teach a machine to understand fashion to help suggest full outfits for customers, rather than just a single piece of clothing.”