A new approach called Mindset, Skillset, Dataset can help marketers make sense of complex social media data. Mindset refers to the ability to think beyond a certain frame of reference and look at the bigger ‘Why’ of solving a particular problem. Skillset refers to analytical techniques and tools that can be used to solve a particular problem. And Dataset refers to the copious amount of data generated from social media.
Read MoreSocial Media has been the only constant, linking the worlds of Web 2.0 and Web 3.0 – and is still going strong. The year 2014 saw a lot of action in the social media marketing space – from ubiquitous Analytics tabs across all social networks to better monetizable features. What does the year 2015 have in store for social media marketing? How will better data handling technologies and newer decision science tools revolutionize the landscape of social media marketing? Let us have a quick look into the top 5 trends for the coming year.
Read MorePost, tweet, blog, ping and upload are some of the poignant actions in the social media universe. Like, share, re-tweet, favorite, re-blog and download are the karmic reactions that help assess the validity and credibility of your actions in the same universe. Almost all organizations these days spend quite a lot of financial and human resources to understand and make sense of their social media actions, leading to the eventual reactions. Let’s look at the five fundamental measures that will serve as quick-wins to analyze your social media karma.
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